My Work

Good captions engage your audience by speaking directly to them. It makes them feel seen and in turn fosters a genuine relationship - which is exactly what you want.

For example, think of your favorite brand's TikTok or old twitter account. There's a reason you like them! Well, there's probably a few reasons, really. But it most likely comes down to their personality and how they interact with you. 

Basically, if your copy doesn't feel specific to your audience, they're less likely to stick around. And that, my friend, is why good captions are so important. The people that are meant for you will love you, I promise! They just haven't met you yet.

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